Zelda Van Tonder is the visionary behind Embrace Beauty, a brand born from purpose, passion, and over 17 years of hands-on experience in the professional beauty industry. 

After owning and operating successful salons in South Africa, Zelda brought her artistry and expertise to Ireland, where Embrace Beauty was created. With a deep belief in empowering confidence through quality, Zelda saw a gap in the professional beauty world: women and salon professionals were underserved by the lack of truly premium, high-performance products.

Her mission with Embrace Beauty is to change that — delivering luxury beauty solutions that fuse elegance with innovation. Every product in the range is crafted to elevate the everyday, helping women look radiant and feel undeniably powerful, whether in a professional salon or in the comfort of their own space. Because beauty isn’t just about how you appear — it’s about how boldly you carry yourself.